Prime labels is an industry term referring to labels for FMCG products – beer labels, food labels, water labels, personal care labels, juice, milk and softdrink labels, honey labels, olive oil labels, eggs labels – all for products on display in your local supermarket.
There are a few things to know about prime labels in New Zealand.
First and foremost, prime labels are price oriented. The grocery chains have stripped the fat out of the supply chain and dry goods (such as labels) for FMCG need to be low cost.
Second, to meet the low price points, you need the right gear. Rapid has that gear; equipment which competes on a level playing field with any label manufacturer in Australasia.
Finally, it is worth noting that until now, prime label supply in New Zealand has been dominated by a small number of players – those with the necessary machinery.
We're finding FMCG clients are pleased to be presented a new supply option, and they may also be enjoying the pace at which we move – we are after all, Rapid Labels.
If you're one of those people who would welcome a fresh supplier to consider, why not talk to one of our Account Managers. We have Account Managers in every region.