Digital Labels

Digital - a new option

Up until recently there were three technologies in the world of label printing; letterpress, flexo and offset. A fourth technology has now reached the point where the quality of print has risen and the price of the machinery has decreased. It is now a viable option to invest in digital technology.

It's not possible, certainly not in a small country such as New Zealand, to produce all  customer label requirements on a digital press. Medium to large runs are still best run flexo, and the robustness of conventional printing is superior to digital. However, it is certainly compulsory to now have a digital machine as a complementary member of a wider portfolio of kit. The ability to print multiple types without large set-up costs is a key driver of the need to install digital kit.

In 2015 we installed our Digital press and as of April 2018 we added another one to our digital fleet. In addition to the digital printing presses we also have a number of highly spec'd digital finishing machines.

The type of work digital presses specialise in include:

  • Multi-variety specialty foods
  • Boutique healthcare with multiple varieties
  • FMCG product sampling and store trials
  • Short run honey
  • Vitamins/supplements with multiple types
  • Variable numbering for promotions
  • Micro wine batches
  • Magnum wine (1.5L large labels)
  • Variable numbering for wine
  • Variable numbering for logistics
  • Events and Trade Shows - names, product, stand numbers
  • Designers - new product development
  • Back numbering for pharmaceuticals
  • Base label overprinting

Take a look at the Digital page for more information on the capability of our digital equipment.