Up until recently there were three technologies in the world of label printing; letterpress, flexo and offset. A fourth technology has now reached the point where the quality of print has risen and the price of the machinery has decreased. It is now a viable option to invest in digital technology.
It's not possible, certainly not in a small country such as New Zealand, to produce all customer label requirements on a digital press. Medium to large runs are still best run flexo, and the robustness of conventional printing is superior to digital. However, it is certainly compulsory to now have a digital machine as a complementary member of a wider portfolio of kit. The ability to print multiple types without large set-up costs is a key driver of the need to install digital kit.
In 2015 we installed our Digital press and as of April 2018 we added another one to our digital fleet. In addition to the digital printing presses we also have a number of highly spec'd digital finishing machines.
The type of work digital presses specialise in include:
Take a look at the Digital page for more information on the capability of our digital equipment.